Why Ask Why
C. Richard Weylman has watched many companies make the mistake of asking “what.” Instead, Weylman, author of the…
Customer Satisfaction Shifts in Travel and Leisure Vertical
Overall customer satisfaction with airlines and restaurants improve, while hotels remain stable according to the June 2013 American…
CMOs on the Move: June 18, 2013
Who it is: Matt Ackley, named CMO of advertising management platform provider Marin Software What’s his role: Ackley…
Is Digital Marketing Meeting Consumer Need?
A new study by Adobe says digital marketing is missing the mark with consumers. The company’s new “Click…
Using Internet Stardom as a Path to Brand Awareness
Marketers are always looking for ways to guarantee their product is a hit. In Jonah Berger’s new book,…
Marketo Launches Customer Engagement Engine
Marketo has announced the launch of its new customer engagement software, Customer Engagement Engine. The software is designed…
CMOs on the Move: June 11, 2013
Who it is: Pru Parkinson, named global CMO of Clear Channel Outdoor What’s her role: Parkinson will work…
The Changing Digital Marketing Landscape
Companies’ budgets for digital marketing are growing about twice as fast as their overall marketing budgets, Gartner’s new…
CMOs on the Move: June 4, 2013
Who it is: Kristin Patrick, named Global CMO of Pepsi Brand, a newly created position What’s her role:…
Loyalty Programs Grow, But Participation Sinks
Loyalty programs grew by more than 25% in the past two years–but member activity levels have dropped, says…