Draftfcb hires Nielsen to lead Beiersdorf account
Draftfcb has named Rob Nielsen global executive creative director for the agency’s Beiersdorf AG account. He will join…
NRF: Holiday retail sales projected to grow 2.8% this year
Holiday retail sales are expected to increase 2.8% to $465.6 billion this season, according to a National Retail…
Silverpop acquires PlacePunch
Marketing automation company Silverpop has acquired PlacePunch, a location-based marketing services company. PlacePunch will retain its brand but…
Who’s Who and What’s What at DMA 2011
With so much networking and knowledge-sharing happening among this year’s Direct Marketing Association: 2011 Conference & Exhibition’s attendees,*…
Facebook to launch a brand page analytics tool: DMA 2011
Facebook will launch an analytics tool designed to enable companies to measure the impact of brand pages on…
Xerox CMO at DMA 2011: Marketing must be relevant, personalized
Brands must offer engaging, personalized and relevant marketing experiences to compete in today’s marketplace, said Christa Carone, CMO…
Brands hop on iPad catalog bandwagon
Google‘s new catalog app for the Apple iPad reignited a debate that will likely rage among direct marketers…
Daily deals forecast cloudier, but brands not jumping ship
The future of the daily deals industry grew cloudier in August, as tech-sector players Facebook and Yelp cut…
Auto-subscription service keeps customers engaged
Client: ReStockIt.com? Vendor: OrderGroove? Objective: Convert one-time customers into returning ones and away from Google through an auto-subscription…
Q&A: Christopher Burkhart, CMO, NaturallyCurly.com
NaturallyCurly.com‘s CMO Christopher Burkhart discusses his new position and the company’s e-commerce growth. Q: NaturallyCurly.com started off as…