Report: M&A activity up 9% in Q3
Mergers and acquisition (M&A) value in the marketing, media, technology and services industries increased 9% to $43.4 billion…
Dunkin’ Donuts launches Facebook sweepstakes
Dunkin’ Donuts and digital agency Studiocom launched a Facebook contest in celebration of National Coffee Day, Dan Saia,…
Rockport names Hunt head of e-commerce
Kimberley Correia Hunt has been named head of e-commerce at Adidas-owned footwear brand The Rockport Co. Emmanuelle Accad,…
Sexy dumb girls: JCPenney’s go-to-market strategy
JCPenney thinks all girls are brainless sex objects and men are horny slobs. Less than one month after…
Cabela’s names Williams CMO
Cabela’s has named Scott Williams its EVP, chief marketing and e-commerce officer, the outdoors product retailer said in…
Q&A: Ragini Bhalla, director of marketing and communications at Fantasy Interactive
Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how…
Spectra Products merges with Take 5 Solutions
Kinderhook Industries-owned direct marketing services companies Spectra Products and Take 5 Solutions have merged, John Lofquist, director of…
Report: Customer acquisition marketers’ number one concern
Sixty-seven percent of marketers view customer acquisition as their number one challenge, according to The Kern Organization‘s 2011…
Office Depot exec ousted for ‘improper relationship’ with associate
Office Depot has terminated Charles Brown, president of the company’s international division, for having an “improper relationship” with…
Fewer direct, digital marketers plan to increase staff in Q4: Bernhart Associates
The number of direct and digital marketers planning to add staff decreased for the third consecutive quarter, according…