Merkle opens a social CRM agency
CRM agency Merkle has launched a social media marketing firm to develop social products and clients’ go-to market…
Ritz-Carlton launches $10M repositioning campaign
The Ritz-Carlton Hotel Co. launched a $10 million advertising campaign on Sept. 16 to spread awareness of its…
Q&A: Jeff Hassemer, VP of product strategy at Experian Marketing Services
Jeff Hassemer, VP of product strategy at Experian Marketing Services, discusses his company’s upcoming digital catalog app and…
Experian to launch digital catalog app next year
Experian Marketing Services is building a catalog application for the iPad and all Android devices, Jeff Hassemer, VP…
Lanctot named Razorfish chief media officer
Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct.…
Candyland: The Shop.org Annual Summit ’11
This year’s Shop.org Annual Summit in Boston almost had it all. The roster of speakers included an EVP…
Miller named SolutionSet MediaWhiz CMO
The SolutionSet MediaWhiz Partnership has named Michael Miller CMO. He will manage the agency’s marketing and growth initiatives in…
Brands should avoid overuse of flash-sales sites: Shop.org 2011
Retailers should only use flash-sales sites periodically because overuse can be detrimental when they unnecessarily discount products that…
Google relaunches product search: Shop.org 2011
Google relaunched its product search page on Sept. 14, said Stephanie Tilenius, VP of commerce and payments at…
Q&A: Paula Fedoris, chief analytics officer, Draftfcb
Paula Fedoris, chief analytics officer at Draftfcb, discusses her new role, and the role analytics plays in building…