Social media drives better service, not commerce: Shop.org 2011
Social media does not drive sales, said Bill Bass, president of the Charming Direct division of plus-size clothing…
Digital helps Columbia Sportswear boost revenue by $500M: Shop.org 2011
Columbia Sportswear Co. has projected that its 2011 revenue will increase to $1.7 billion, compared with $1.2 billion…
Consuegra out as Forbes CMO
Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company,…
CityGrid Media extends agreement with Infogroup
IAC subsidiary CityGrid Media has renewed its contract with Infogroup to provide approximately 15 million local business-database files…
DMA to open Silicon Valley marketing center
The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current…
Infogroup launches digital, data units
Marketing services company Infogroup has created two divisions, Yesmail Interactive and enterprise marketing services, to focus on digital…
Q&A: Jeff Paradise, FYI Direct, SVP
Jeff Paradise, SVP of FYI Direct, a direct-to-consumer credit and identity protection services company, discusses the brand’s loyalty…
EBay turns to Wenig to lead Marketplaces division
EBay has hired Devin Wenig, former CEO of Thomson Reuters‘ Markets division, as president of its global eBay…
Groupon to delay its IPO; SEC to investigate Mason
The Wall Street Journal reported this afternoon that Groupon will look into delaying its initial public offering (IPO)…
Borenstein Group acquires Q2 Marketing
Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will…