Amazon.com planning e-commerce site relaunch
Amazon.com will launch a revamped e-commerce site this fall. The upgraded site will feature enhanced product search and…
72andSunny names Norcross, Rowles partners
MDC Partners agency 72andSunny has named Jason Norcross and Bryan Rowles partners. Norcross and Rowles will also continue…
Amazon.com tops favorite online retailer list
Amazon.com, Wal-Mart Stores and eBay are consumers’ preferred online-shopping destinations, according to a survey by the National Retail…
Social causes rule marketers’ back-to-school campaigns
JCPenney, Macy’s and General Mills are among the brands that launched back-to-school marketing initiatives this summer tied to…
Q&A: Bill Brand, EVP of programming, marketing and business development, HSN
Bill Brand, HSN’s EVP of programming, marketing and business development, discusses DM, e-commerce and CRM. Q: What types…
Athletic apparel and equipment chains ?blend digital and traditional channels
Sports Authority 450 stores in 45 states? Owned by Leonard Green & Partners? Dick’s Sporting Goods? 447 stores…
Marketers evaluate impact of daily deals
Daily deal companies Groupon and LivingSocial both initiated the process to become publicly traded companies in June, moves…
SunSetter directs viewers outdoors with DRTV spots
Client: SunSetter Awnings? Agency: Karlin & Pimsler? Objective: To encourage consumers to spend more time outdoors under ?their…
Zmags names Ford COO, CMO
Marketing technology company Zmags has named W. Sean Ford COO and CMO. He will report to CEO Michael…
Harte-Hanks promotes Simpson to SVP of retail, consumer brands
Harte-Hanks has promoted Jeff Simpson to SVP of retail and consumer brand markets in the firm’s direct marketing…