Hey Netflix: Miramax asks me about my feelings
About a month ago, I wrote about my frustration with Netflix’s brazen price increase and the movie-rental company’s…
Orbitz launches Facebook sweepstakes campaign
Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan…
Vitacost names Gilt Groupe vet CMO
Health-products retailer Vitacost.com has named David Zucker CMO, effective immediately. He will replace Sonya Lambert in the role.…
Michaels selects LogicSource for print procurement
Arts and crafts retailer Michaels Stores has selected procurement firm LogicSource to manage the company’s consolidated five-year, $250-million…
Boston Bruins name Arnold AOR, drop Mullen
The Boston Bruins National Hockey League franchise has named Arnold Worldwide its AOR. The team, which won the…
Salesforce.com posts record revenue, small loss
Salesforce.com reported $546 million in revenue in the second quarter of fiscal 2012, a 38% year-over-year increase. However,…
Virgin America, Hertz partner on car-rental promotions
Virgin America and The Hertz Corp. have partnered to give members of the airline’s Elevate loyalty program exclusive…
FX, Cycle Gear team up for ‘Sons of Anarchy’ sweeps
FX Networks and motorcycle apparel retailer Cycle Gear have launched a sweepstakes to promote the season-four premiere of…
Staples second-quarter net income up
Staples reported $5.8 billion in total sales in the second quarter, a 5.2% increase compared with the same…
Q&A: Joe Saracino, Erwin-Penland CMO
Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new…