Valassis unveils crisis-management strategy
Media and marketing services company Valassis said this week that it will offer clients a “rapid response” media-placement…
Pitney Bowes launches integrated campaign to promote new services
Pitney Bowes has launched a b-to-b direct marketing campaign to promote its electronic billing, marketing and analytics technologies.…
Protect-A-Bed launches back-to-school sweepstakes
Bedding-protection products company Protect-A-Bed has launched a back-to-school sweepstakes to promote its Student Bedding Protection Kit. The Wheeling,…
Lands’ End taps Demandware for global e-commerce expansion
Clothing retailer Lands’ End has selected e-commerce platform provider Demandware to support the company’s international online operations. The…
Beyond Facebook and Twitter: PepsiCo understands on- and off-line social networking
PepsiCo CEO Indra Nooyi delivered the keynote at BlogHer 2011, a women’s blogger conference, on August 6 in…
Merkle taps Beckwith as Dell team lead
CRM agency Merkle has named Cyndie Beckwith VP and client team lead for its Dell Americas account. In…
MCH Strategic Data buys Wilson Marketing Group
Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group. MCH will incorporate…
Macy’s to launch back-to-school mobile, social cause marketing campaign
Macy’s will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8…
Accent Marketing Services to double its workforce
MDC Partners subsidiary Accent Marketing Services will add an additional 2,000 workers within the next two years. The…
KBM Group names VP of data and analytics
Shawn Sweeney has been named VP of data and analytics at KBM Group, a new position. The post…