Woo named Sears CMO
Sears Holdings Corp. has named Monica Woo VP and CMO, according to reports. Woo replaces Don Hamblen, who…
Social channels deliver better ROI, study says
Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to…
IHG launches an integrated shopping rewards program
InterContinental Hotels Group (IHG) has launched an integrated shopping rewards program, Priority Club Shopping, on August 3 that…
Huber named Lands’ End CEO
Sears Holdings Corp. has named Edgar Huber president and CEO of Lands’ End, the company said in an…
Infogroup names Das SVP of database technology
Infogroup has named Purandar Das chief architect and SVP of database technology, a newly-created position, Direct Marketing News…
Steuben refreshes brand to chase younger consumers
Client: Steuben Glass Agency: Marketsmith Objective: Revive brand image and redesign multichannel marketing elements to attract a younger…
State tax laws restrict major players in e-commerce arena
E-commerce giants Amazon.com and Overstock.com terminated all advertising contracts with California affiliates early last month, shortly after the…
Q&A: Amy Sullivan, director of e-commerce, Brahmin Handbags
Amy Sullivan, director of e-commerce at Brahmin Handbags, discusses why her brand won’t abandon direct mail. Q: Would…
Web analytics boost e-commerce sites
Multichannel retailers are measuring Web analytics to improve conversion rates among e-commerce shoppers, in addition to pursuing emerging…
A special occasion at Hallmark Cards
Last year should have been one nonstop celebration for Hallmark Cards and its marketing chief Lisa Macpherson. The…