JCPenney launches back-to-school campaigns
JCPenney will launch the “Daydreamer” back-to-school campaign on July 24, featuring direct mail, email and online display, TV…
Ogilvy & Mather launches specialty video practice
Ogilvy & Mather has launched a specialty video practice that will target and measure video engagements to help…
Infogroup hires execs to bolster client data services
Infogroup has hired Christian Ward as SVP and head of data strategy, analytics and capabilities. The Omaha, Neb.-based…
EBay revenue up 25%, driven by PayPal
EBay‘s second-quarter revenue increased 25% to $2.8 billion, compared with the second quarter of 2010. The San Jose,…
Gotham Direct opens London office, plans Shanghai presence for 2012
DRTV media firm Gotham Direct has opened an office in London, agency president Greg Messerle said July 20.…
Q&A: Jason Mittelstaedt, CMO of RightNow
Jason Mittelstaedt, CMO of RightNow, a customer experience management (CEM) technology company, explains the distinction between CRM and…
B-to-c email list prices plummet 49% since 2006
Permission-based b-to-c email list prices have decreased 49% to $89 per thousand files since summer 2006, according to…
American Express launches Facebook deals, rewards applications
American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave…
Google has an identity crisis, shortens itself
On July 18, Google launched its URL shortcut g.co. Following in the footsteps of Overstock.com (o.co) and Twitter…
JCPenney CMO retires after eight years at the helm
Mike Boylson, CMO of JCPenney, retired this month after more than eight years as the retailer’s marketing leader…