Coca-Cola names Lewis marketing SVP
The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz…
Publicis acquires majority stake in Big Fuel
Publicis Groupe has acquired a majority stake in social media agency Big Fuel, in its second major acquisition…
Office Depot names CMO in restructuring
In a major restructuring, Office Depot named Bob Moore its EVP and CMO and appointed Kevin Peters president…
Experian marketing revenue up 10% in fiscal Q1
Experian‘s marketing services division generated organic revenue growth of 10% in the first quarter of fiscal 2012. The…
DM fundamentals key to surviving Great Recession: MeritDirect Co-op
Four business executives said they survived the “Great Recession” by returning to direct marketing fundamentals, while speaking during…
Companies must evolve with technology, develop new services: MeritDirect Co-op
B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said…
Alterian turns to Davies to lead company
Marketing technology services provider Alterian has hired Heath Davies as CEO and Phil Cartmell as non-executive chairman. Both…
ZenithOptimedia downgrades 2011 ad spend forecast
ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The…
June credit spending increases 8.8%: report
The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior…
Euro RSCG NY hires Witherspoon to boost Volvo digital work
Euro RSCG New York has hired Allyson Witherspoon as global digital brand director, agency CEO Jeff Brooks said…