Amazon.com, O.co terminate affiliate ad contracts in California
Amazon.com and O.co (aka Overstock.com) have canceled their California affiliate advertising contracts as a result of the state’s…
Facebook proves a forceful ?channel for tech accessories
Client: Incipio ?Technologies? Vendor: ShopVisible? Objective: Improve word of mouth and sales by offering a new way to…
Forbes CMO leads multichannel effort
Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was…
M&A activity spike ignores? sluggish economic reports
Mergers and acquisitions in the marketing services industry more than doubled year-over-year in both value and volume in…
Q&A: Lynn Gore, VP of marketing, Plow & Hearth
Lynn Gore, VP of marketing at Plow & Hearth, discusses strategy for a uniform brand message across various…
Speed and convenience draw customers and sellers to mobile payment methods
Retailers have sped up implementation of mobile payments in an effort to simplify and drive in-store, online and…
Interactive and marketing services deals dominate M&A activity
Mergers and acquisitions in the interactive and marketing services sector totaled $5.74 billion in the first six months…
Infogroup begins round of layoffs, more cutbacks possible
Database services company Infogroup began a round of layoffs today across functions and across US offices, Infogroup CEO…
Tasti D-Lite selects Engage121 as its social CRM platform provider
Frozen dessert company Tasti D-Lite has selected Engage121 as its social CRM platform provider as the company expands…
Station Casinos cuts monthly marketing expenses by $1 million
When Station Casinos, a gaming company based in Summerlin, Nev., implemented Teradata‘s Active Enterprise Data Warehouse, Relationship Manager…