S.C. Johnson reportedly puts global brands up for review
Consumer packaged goods company S.C. Johnson has reportedly put advertising duties for many of its global brands up…
BlueHornet adds three clients
E-mail services provider BlueHornet Networks, a division of Digital River, Inc., has named three new clients. Mountain Creek…
Time Inc. names IAB CEO Rothenberg first chief digital officer
Media company Time Inc. has named Randall Rothenberg, currently the president and CEO of the Interactive Advertising Bureau,…
KBM Group buys Marketing Direct Inc.
WPP-owned direct and digital agency KBM Group has agreed to acquire Marketing Direct Inc. (MDI), a direct and…
Luxury Marketing Council looks to future
Three New York Times editors moderated a Luxury Marketing Council panel discussion today focusing on what 2010 meant…
Employers Insurance selects SolutionSet as direct AOR
Employers Insurance has named SolutionSet its direct marketing agency of record. The two companies have worked together since…
SPCA in Hong Kong appeals to the craving for more space
The Offer: The Society for the Prevention of Cruelty to Animals in Hong Kong partnered with DDB and…
Q&A: Lynn Fantom, chairman and CEO, ID Media
ID Media’s chairman and CEO, Lynn Fantom, explains how technology has both leveled and complicated the playing field…
Celebrating its pioneering spirit, Glenfiddich offers giveaways to enterprising customers
The Offer: Single malt Scotch whisky maker Glenfiddich recently launched a campaign emphasizing the brand’s pioneering spirit with…
Lufthansa’s ‘Flavors of India’ shows flights to India
The Offer: Important Indian holidays fall in October and November, so Lufthansa introduced a campaign to celebrate Indian…