Yellow Pages bakes a sale
The Offer: The Yellow Pages in Melbourne, Australia, sought to demonstrate advertising efficacy in its small business pages,…
Jay-Z book takes unique tour
The Offer: To promote the November 16 release of Jay-Z’s autobiography, Decoded, Spiegel & Grau, a division of…
Helzberg Diamonds launches “I am Loved”
Helzberg Diamonds this week launched an integrated campaign that revives the brand’s decades-old “I am Loved” slogan. The mass…
Horizon Media launches event marketing division
Independent strategy and planning agency Horizon Media has launched a division focused on sports and event marketing. The…
Specialists Marketing Services taps Edith Roman execs to run new division
Greg Grdodian and Chris Longo, who recently resigned as president and EVP, respectively, at Infogroup‘s Edith Roman company,…
Epsilon names Karumuru SVP, technology
Epsilon named Ravi Karumuru SVP of technology this month. He is based in Irving, TX, reporting to company…
Butterball names Y&R NY AOR
Butterball has named Young & Rubicam New York its agency of record. The relationship took effect last week…
Performance Bicycle turns to SolutionSet for CRM
Retailer Performance Bicycle has named SolutionSet its CRM and database marketing agency for its in-store, catalog and Internet…
T-Mobile turns to Portrait tool in Austria
Portrait software announced this week that T-Mobile Austria has begun using its Portrait Uplift Optimizer tool to target…
SolutionSet names Raj CEO
Marketing services provider SolutionSet has promoted Zain Raj to president and CEO, effective January 1, 2011. He is…