Kevin McKeefery
317 posts
KBM Group acquires I-Behavior to boost WPP agency data
Integrated agency KBM Group agreed to acquire database company I-Behavior on November 10 for an undisclosed amount. The…
First day of Caples judging in the books
One day, several bagels and more than 800 entries later, day one of Caples Awards judging is complete.…
Helzberg Diamonds names Rosetta interactive AOR
Helzberg Diamonds has named Rosetta its interactive agency of record. The companies had worked together on an ad-hoc…
Meredith names Snyder head of Emerging Markets Group
Meredith Integrated Marketing, the marketing agency arm of Meredith Corp., has promoted Pete Snyder to president of the…
British Airways promotes ‘face time’ for businesses in online contest
The Offer: British Airways brought back its “Face-to-Face” campaign for a second year in a row, promoting in-person…
Q&A: Nicholas Platt, Rapp Los Angeles
Nicholas Platt, executive creative director at Rapp Los Angeles, talks about global marketing and teaching clients to take…
DDB New York opens Remedy healthcare unit
The New York offices of DDB Tribal have launched a healthcare unit, DDB Remedy. Larry Lannino and John…
Meredith selects SMS for list management
Media and marketing company Meredith named Specialists Marketing Services (SMS) its list management company, effective November 1, after…
Google Street View car violates Canadian privacy
An investigation by Canada’s Privacy Commissioner found that Google violated Canadian privacy laws when one of its Street…
Judging up next
Now that the entry period is closed and all work is submitted, we at Direct Marketing News and…