Kevin McKeefery
317 posts
Aircell names T3 AOR for Gogo Inflight Internet
In-flight communications company Aircell has named Austin, TX-based T3 its agency of record for its Gogo Inflight Internet…
Postal clerk union voting delayed
In an ironic twist of fate, the American Postal Workers Union has had to delay elections because several…
Rob Price, co-founder, ECD, Eleven
Rob Price, cofounder and executive creative director of Eleven, speaks with DMN about what it means to be…
Dickies shows off its tough, irreverent side in ‘874 Versus’
A customer segmentation study told Dickies it needed to change its messaging. A new strategy was developed to…
Dell creative up for review
AdAge reported today that Dell’s creative account is up for review. Handled by Dell’s agency of record WPP…
Plow & Hearth taps SolutionSet for CRM, e-mail, catalog distribution
Home goods retailer Plow & Hearth has named SolutionSet its partner for database and e-mail marketing, as well…
AMC names Rapp, Signal to Noise digital, direct AORs
Movie theater chain AMC Entertainment has named Signal to Noise its agency of record for digital marketing and…
Eataly, NY
A new Italian supermarket, Eataly, opened in New York’s Flatiron District this week. It’s a short walk from…
Blog about a blog
This fall is shaping up to be an exciting one. DMNews announced its redesign, which will launch October 1.…
Direct marketing job picture worsens since last year: survey
The median length of unemployment for direct marketers has reached 12 months, up from an average of 6.5…