Exploring the iPad’s potential
Direct marketers and e-commerce merchants taking the iPad for a test drive are still feeling out the popular…
Rodale rebrands custom publishing group
Rodale has rebranded its Rodale Custom Publishing division to Rodale Custom Content & Marketing. Though the move comes…
Sony names Agency Inside Harte-Hanks AOR for CRM
Sony Electronics has named The Agency Inside Harte-Hanks as its agency of record for CRM in North America.…
Brand presence on Facebook invaluable
Despite the grumblings about Facebook privacy issues, social networking – specifically Facebook – social networks are playing a…
Nestle Purina names Razor AOR for CRM
Nestle Purina Pet Care has named Razor its CRM agency of record following a review. The agency will…
Unica releases e-mail for iPad optimization platform
Unica released its Pivotal Veracity eDesign Optimizer technology, which allows marketers to conduct e-mail rendering for the iPad,…
WWE names Hill SVP
World Wrestling Entertainment has named Eddie Hill SVP of marketing, effective June 7. Hill will be responsible for…
In search of the adventurous
Considering the way consumers pinched pennies last year, it seems reasonable that an Antarctic cruise or a Kenyan…
Pepsi launches tech program
PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based…
Hearst boosts marketing strength with iCrossing acquisition
Hearst has acquired digital marketing agency iCrossing for a reported $325 million. The agency will be part of…