Kevin McKeefery
317 posts
NWF, DirectMail.com partner for renewal contract, oil spill fundraising
The National Wildlife Federation (NWF) has signed DirectMail.com to a two-year contract to handle its Associates Membership Renewal…
MediaBank names Yahoo’s Wise CEO
MediaBank, a media buying and analytics technology services company, has named Bill Wise its CEO. Wise most recently…
KnowledgeBase opens London, Paris offices
Data management company KnowledgeBase Marketing, part of WPP’s Wunderman network, has opened offices in London and Paris, adding…
Infogroup schedules shareholder vote on CCMP acquisition
Infogroup has scheduled a June 29 stockholder meeting to vote on CCMP Capital Advisors’ proposed $635 million acquisition…
Rapp global president Price leaves for Creative Realities
Paul Price has resigned as global president of Rapp to become CEO of brand agency Creative Realities as…
Chrysler names SapientNitro digital AOR
Chrysler has named SapientNitro its digital agency of record. A Chrysler representative confirmed the relationship but declined further…
Alliance Data rewards program brings Whirlpool Canada on board
Alliance Data’s Canadian Air Miles Reward Program has signed Whirlpool Canada to a multi-year partnership, effective June 1.…
BBDO names Neal CMO for North America
BBDO North America has named Jen Neal CMO as of June 1. She will replace Mark Goldstein, who…
Rockefeller introduces Senate online privacy bill
Sen. John Rockefeller (D-WV) introduced the Restore Online Shoppers’ Confidence Act, a bill that aims to curb sales…
Publicis Seattle names Cadman CEO
Publicis Seattle has named Mark Cadman CEO, effective mid-June. Cadman previously served as CEO of Euro RSCG London.…