NBC, Microsoft Advertising partner for upfront campaign
NBC launched a campaign May 17 with Microsoft Advertising to promote the TV network’s Fall 2010 lineup across…
Winn Dixie taps Valassis for in-store marketing, analytics
Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will…
GSI Commerce acquires VendorNet
GSI Commerce has acquired e-commerce services provider VendorNet for an undisclosed sum. VendorNet will retain its brand and…
Nestlé names OgilvyOne CRM, digital AOR for Wonka
Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand.…
FTC sues Dun & Bradstreet over QED acquisition
The Federal Trade Commission filed a lawsuit May 7 against Dun & Bradstreet, claiming the database company’s February…
GroupM’s Kinetic launches trend-tracking unit
Digital out-of-home agency Kinetic Worldwide, a division of WPP media network GroupM, has launched the Kinetic Futures unit.…
Starbucks integrated push promotes However-You-Want-It drink combos
Starbucks is conducting an integrated campaign for the release of its However-You-Want-It products in retail stores. Both the…
IMarketing acquires SaaS firm TrackingSoft
Web-focused agency iMarketing has acquired software-as-a-service company TrackingSoft. IMarketing did not disclose financial terms of the deal, which…
E-Dialog acquires mobile firm M3
E-mail marketing firm e-Dialog has acquired Philadelphia-based mobile services company M3. The firms announced the deal on April…
State Farm in better hands with Draft?
State Farm Insurance has reportedly shifted digital duties from Omnicom shop Tribal DDB to Interpublic’s Draftfcb. Draft could…