Euro RSCG 4D names Donovan head of strategy for IBM business
Digital agency Euro RSCG 4D has named Matt Donovan chief strategy officer for North America, as well as…
Social’s prime function: Retention
Buddy Media’s Lazerow discusses how brands use social media effectively to engage high-value customers Q: What is Buddy…
Maxus names Kaiser head of digital
Maxus has hired Jon Kaiser as digital director of Maxus North America. He reports to Louis Jones, CEO…
Caples in the air
It’s that time of year again, and the Caples Awards are upon us. Tonight at Capitale, in New…
Huntington names Arnold lead agency, ousts Engauge
Huntington Bancshares has named Arnold Worldwide lead marketing agency for its flagship brand and its Huntington National chain…
Phillips-Van Heusen to acquire Tommy Hilfiger brand
Phillips-Van Heusen Corporation has agreed to acquire the Tommy Hilfiger brand from private equity firm Apax Partners for…
HP to launch ‘Let’s do amazing’ campaign
HP will launch the “Let’s Do Amazing” campaign later this week. This is the first effort created by…
Century 21 names MRM, Mullen AORs
Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and…
Russell picked to lead Wunderman Toronto, three Blast Radius offices
Wunderman has named Mark Russell president of Wunderman Toronto and managing director of Blast Radius‘ Detroit, Chicago and…
Hoover’s adds more business data with Web platform launch
Hoover’s, a business database company, launched a Web platform with additional corporate data, as well as services for…