Half of US marketers not targeting Hispanics: report
Although 80% of US marketers say that the Hispanic market will impact their products and services in the…
Arnold names Euro’s Dutton managing partner, global network
Arnold Worldwide has named Nick Dutton managing partner for its global network. Dutton will join Arnold from sister…
Feeding America taps Merkle for response management
Hunger relief nonprofit Feeding America has chosen Merkle’s Response Management Group to handle replies to its direct mail…
Morgan Stanley names Martin AOR for creative, planning, digital
Morgan Stanley has named The Martin Agency its agency of record for creative, planning and digital after a…
ExactTarget acquires Twitter platform CoTweet
E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum. “The acquisition allows us to…
Merkle names Weninger first chief creative officer
Relationship marketing agency Merkle has hired Mark Weninger as its first chief creative officer. He is overseeing all…
Omnicom launches Retail 3 agency
Omnicom Group unveiled its newest agency, known as Retail 3, this week. Launched February 1, the Troy, MI-based…
Martin picks up Tylenol, Motrin accounts
The Martin Agency has won digital, creative and media planning duties for Johnson & Johnson brands Tylenol and Motrin,…
Meredith names Gallon chief administrative officer, promotes marketing executives
Meredith has named Frank Gallon to the newly created role of chief administrative officer of Meredith Integrated Marketing.…
RJ Reynolds names Q Interactive acquisition AOR
RJ Reynolds has named Q Interactive its digital agency of record for customer acquisition efforts, according to a…