Kevin McKeefery
317 posts
Havas’ Euro RSCG, Arnold name CEOs
Havas Worldwide agencies Arnold and Euro RSCG both named new CEOs on February 17. Pete Zillig, former president of global…
Rogers Communications taps Rosetta as direct AOR
Toronto-based Rogers Communications has named Rosetta its interactive and direct marketing agency of record after a review. The…
Chrysler picks New Media Strategies as social media AOR
Chrysler Group has named New Media Strategies its social media agency of record for the Chrysler, Dodge, Ram…
Walmart restructures to boost e-commerce
Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future…
Microsoft restructures Central Marketing Group
Microsoft has realigned its Central Marketing Group, naming David Webster chief strategy officer and Gayle Troberman chief creative…
Premier Care in Bathing names Kre8 North American AOR
Premier Care in Bathing has named direct and brand marketing agency Kre8 Media its AOR for North America.…
Caples: Celebrating 30 years of creative genius
Yellow Pages Group – The Yellow Treehouse by Aim Proximity We had to show that Yellow is still…
Valassis calls consumers to act on missing child cases
Media, direct mail and couponing company Valassis will place missing child-awareness posters, each with a call to action,…
Monster buys HotJobs
Monster Inc. has acquired HotJobs.com from Yahoo for $225 million in cash. As part of the deal, Monster…
BBDO NY names three executive creative directors
BBDO New York named three new executive creative directors this week. They will each begin work at the…