Nutella Canada names Critical Mass AOR
Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search.…
Harte-Hanks’ Q4 2009, year-long revenue down
Direct and targeted marketing firm Harte-Hanks’ fourth-quarter 2009 revenue was down more than $50 million, or 19%, year-over-year.…
Valassis, News America Marketing settle suits in $500M agreement
Media and marketing services company Valassis has agreed to settle its pending lawsuits against News Corp.-owned News America…
Marketers wary of NRF forecast’s true meaning
Retail sales will increase by 2.5% this year compared with 2009 due to positive signs in the housing…
Data Privacy Day
Yesterday was Data Privacy Day. I received neither a card nor a cake, and as far as I…
Audi adds social media to Super Bowl ‘Green Police’ spot
Audi has produced a social media effort to hand off to its third-consecutive Super Bowl advertisement. The Super…
Media Horizons hires Page as creative director
Media planning agency Media Horizons has named Joe Page creative director. He works mainly on Media Horizons’ Liberty Medical…
GE Analytical Instruments taps 90octane for search marketing
Environmental technology manufacturer GE Analytical Instruments has chosen search marketing agency 90octane to increase international awareness of its redesigned…
August named CMO of SharperImage.com
Camelot Venture Group, a licensee of Sharper Image, has named former Brookstone executive Steve August SVP and CMO…
Harte-Hanks names Thompson VP of digital
Harte-Hanks named Alan Thompson to the newly created role of VP for digital marketing and solutions this week.…