Kevin McKeefery
317 posts
Direct, traditional to level out after Q1: Magna report
Magna Global Forecasting and Analysis projected this week that overall advertising revenue will level out after the first…
Merkle promotes Dempster to CMO
Relationship marketing agency Merkle promoted Craig Dempster to CMO, effective January 1. He has worked for the company since…
Direct Brands fills CMO and EVP, business development positions
Direct Brands, parent company of the Book-of-the-Month Club, Columbia House and Doubleday Book Club, has appointed two executives,…
ATG acquires InstantService for $17M
E-commerce firm ATG has acquired live chat software-as-a-service provider InstantService for $17 million in cash. InstantService’s offerings and…
Covario buys NetConcepts
Search marketing service and software company Covario has acquired fellow search marketing firm NetConcepts. Russ Mann, CEO of…
Former Mindshare CEO Neslund joins Red Bricks Media
Red Bricks Media named Scott Neslund, former CEO of WPP media agency Mindshare, its CEO, effective January 11.…
Affinion buys Italian loyalty firm
Affinion Group, a CRM and loyalty services company, today acquired an Italian marketing services group from an Italian financial services…
Rasmussen named chief US creative officer at Tribal DDB
Tribal DDB Worldwide, an Omnicom agency, has named Robert Rasmussen US chief creative officer and executive creative director…
Lee hires Barkley, consolidates e-commerce with PR, cause marketing
Lee Jeans has awarded its e-commerce business to independent agency Barkley, which also manages Merriam, KS-based Lee’s PR and…
Epsilon taps Stein as EVP, digital
Data services company Epsilon hired Eric Stein last month as EVP of digital strategy. In the newly created position,…