Capital Hospice hires DirectMail.com to boost donations
Capital Hospice, a Washington, DC-based nonprofit, has tapped DirectMail.com to manage its $2 million traditional mailing budget. The…
Seafood chain Captain D’s taps Omnicom’s Zimmerman
Quick-service seafood restaurant chain Captain D’s has named Omnicom agency Zimmerman its creative agency of record, replacing Goodness…
Home Depot taps MRM for digital, CRM
Home Depot has shifted digital marketing and CRM responsibilities from Engauge and Digitas, respectively, to MRM Worldwide. Jean…
Unilever adds Euro RSCG 4D to global digital roster
Packaged goods company Unilever has named Euro RSCG 4D to its roster of global digital agencies, which already…
Denny’s CMO to resign amid management shuffle
Two executives at casual dining chain Denny’s, including the company’s CMO, will resign this month, the company announced.…
Swiss Army selects Mullen for digital, social
In an effort to consolidate its marketing practice, Victorinox Swiss Army has named Mullen its agency of record.…
Now playing: Yahoo explores video
Yahoo VP of brand packaging solutions Erika Nardini discusses how the portal incorporates branded video through a partnership…
Hershey Co. names VML its AOR
The Hershey Co. has named WPP-owned interactive agency VML its digital agency of record. VML joins traditional ad…
Sapient, Geezeo partner for financial social media products
Interactive marketing agency Sapient is partnering with Geezeo, an online banking firm, to create social media capabilities for financial…
Martin Agency hires Norman as CCO to oversee direct marketing
The Martin Agency announced this week that it has hired John Norman as its chief creative officer. Currently…