P&G taps Carat for Gillette North America media planning
Procter & Gamble has named Carat its communication-planning agency of record for North America Gillette Male Grooming, according…
Publishers use Demandbase tracking platform
Business-to-business CRM software maker Demandbase this week released an analytics tool, Demandbase Professional, which tracks ad traffic by…
Campbell-Ewald head to retire
Campbell-Ewald has announced that chairman and CEO Tony Hopp will retire from his leadership role at the end of…
Ameriprise taps R/GA as AOR
Financial planning company Ameriprise Financial announced December 2 it has chosen interactive agency R/GA as its agency of record,…
VeraData names Kaiser EVP
VeraData named Matt Kaiser to the newly created role of EVP, effective December 1. He reports to Michael…
Tuaca Liqueur names Boxing Clever North American AOR
Tuaca Liqueur has named Boxing Clever its agency of record for North America. The firm will handle digital…
Digital Insider: Donnelley’s move to a more integrated approach
Donnelley Marketing, a division of InfoGroup, announced on November 23 it has named Jean Moseley VP of solution…
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Learning Curve Brands has named Euro RSCG Chicago agency of record for its First Years line. The account…
ALS Association names Grizzard AOR to raise donor engagement
The ALS Association has chosen Grizzard as its agency of record. The agency is focusing on increasing both the size…
Ron Bliwas talks past and future of DRTV
Ron Bliwas, president/CEO of A. Eicoff & Company, talks with DMNews Web editor Kevin McKeefery about how DRTV…