DMA names officers; Pike retains board spot
The Direct Marketing Association has named Eugene Raitt, SVP for accident and health and CMO for Asia at Allied…
Reynolds DeWalt acquires RiverView to boost direct mail capabilities
Reynolds DeWalt acquired RiverView Marketing Consultants, a direct marketing services company, effective October 5. Reynolds DeWalt, a multichannel…
Chase integrated effort highlights small business cards
Chase launched an integrated campaign October 1 to promote its Ink business card portfolio. The integrated initiative highlights…
Information is the key to engagement
The only thing I hate more than being handed something on the street by someone I don’t know…
Genuine taps Lemaire as first CMO
Genuine Interactive named Cyril Lemaire its first CMO late last month. He reports to John Grayson, president of…
Direct Marketing Educational Foundation expands talent placement program
The nonprofit Direct Marketing Educational Foundation (DMEF) has broadened its Next Generation Leaders program to two additional markets.…
Social keeps lifestyle brand healthy
Gaiam’s Marshall on how technology and word-of-mouth combine to drive sales and retain customers Q: What are the…
Maxus names Jones CEO for North America
Media and relationship marketing agency Maxus named Louis Jones CEO for North America, effective September 8. He replaced Carla…
Meredith names Reidy head of integrated marketing division
Meredith has named Martin Reidy president of Meredith Integrated Marketing, effective September 1. The former president and CEO…
BA campaign shows other side of creativity
Creativity isn’t just about good artwork. It usually lies more in the idea behind an effort than it…