How to win a Caples
Now in the second year of managing the John Caples International Awards, DMNews and parent company Haymarket Media…
Toshiba takes on town names in UGC push
To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring,…
Johnnie walking around the world; across the pond
I watched Johnnie Walker’s recent “The man who walked around the world” spot twice today, once from each…
OOH Veteran Jones opens own digital creative shop
Dylan Jones, former VP of content strategy and creative at Premier Retail Networks (PRN), has launched Jones Digital…
Butterfinger brings back old slogan for social effort
After an eight-year hiatus, Nestle’s Butterfinger brand is reintroducing the “Nobody better lay a finger on my Butterfinger”…
Never watch TV alone again
After a decade-long hiatus, social media appears to making it’s comeback to television. Verizon FioS is about to bring…
Coldwell Banker takes digital OOH direct
With its new interactive billboard in Times Square, Coldwell Banker has combined mobile and digital out-of-home advertising. The display, running from July…
Awards shows still worth it
With Cannes attendance and entry numbers down for award shows industry-wide the past year, there’s been plenty of…
Inside blog marketing: Blogs among most effective social media for marketing purposes
While a recent Knowledge Networks study found that less than 5% of users regularly turn to social media…
Caples in Cannes
Though I’m writing this in rainy New York, it’s refreshing to see some familiar faces over in the…