Q&A: Ben Sutherland, global head of direct, Mindshare
Ben Sutherland, Mindshare‘s global head of direct, discusses the difficulty in segregating existing customers and importance of measurable…
Hertz hypes travel giveaway
The Offer: The Hertz Corp.‘s global “The Gas and The Brake” campaign included a Getaway Giveaway in which…
Health social site tracks colds
The Offer: Visitors to the Kazemill site, developed by McCann Healthcare Worldwide for pharmaceutical company SSP Japan, can…
Nonprofit distributes unisex blankets to Ugandan mothers
The Offer: The Information Blanket, an LLC founded by London-based creative agency Beattie McGuinness Bungay (BMB), began distributing…
Zico connects Facebook pledge to a healthy and charitable lifestyle
The Offer: Zico brand coconut water’s latest campaign features NBA star Kevin Garnett and allows consumers to pledge,…
Jell-O Pudding turns frowns into smiles with social media
The Offer: Jell-O Pudding‘s “Pudding Face” campaign seeks to turn frowns upside down, both on consumers’ faces and…
Google execs to be subpoenaed: WSJ
The Federal Trade Commission is set to subpoena Google to ensure either Eric Schmidt or Larry Page, the…
Meredith shuts down ReadyMade, lays off 75
Publishing and marketing company Meredith Corp. has closed the books on ReadyMade, a title that promoted do-it-yourself household…
Why finding the ‘best idea’ may not be the best idea
As traditional CRM agencies add creative departments to better serve clients’ 360-degree needs and creative agencies add data…
Beebe fills new digital role at General Motors
General Motors has named Jon Beebe to the newly created post of director of digital strategy and integration.…