Touch tech-savvy fans
Gone are the days of slapping an ad on a baseball stadium’s outfield wall and calling it a…
4 Tips: Getting the best results from online video marketing
According to data from eMarketer, US spending on Internet video advertising is expected to grow to $4.3 billion…
MLB playoff campaign to evolve with pennant races
Companies usually depend on campaigns to create buzz, but in the case of Major League Baseball’s “There’s Only One October” campaign,…
5 Tips: Improving direct mail ROI
Though direct mail has always been a reliable channel, personalized copy and unique offers can heighten response rates…
Online Exclusive: Facebook Pages offer brands a powerful presence
These days, Facebook is far more than just a place meet up with old friends and hook up…
Web Exclusive: “Conference Call” with Digitas, InterContinental Hotels Group and Communispace
Digital agency Digitas recently enlisted Communispace, a company which creates private online communities to connect businesses and customers,…
Conference Call: Trek Bicycle Corporation and Bronto Software
High-end American bicycle manufacturer Trek Bicycle Corporation recently ran an e-mail campaign promoting the company’s updated Madone brand…
Conference Call: Bausch & Lomb and Digital Pulp
Kicking off “Conference Call,” DMNews’ new online exclusive feature series, Kevin McKeefery chats with Gene Lewis, partner and…
Marketing luxury during tough times
While many sectors have seen sales drop due to the recent economic downturn, luxury brands, from watches and…
Customer reviews helpful for e-commerce: survey
Product reviews are playing more of a role in purchasers’ buying decisions, according to a survey of 1,200…