California encourages tourists to ‘Live Like ?a Californian’ in marketing campaign
The Offer: Entrants to the California Travel & Tourism Commission‘s (CTTC) “Live Like a Californian” sweepstakes have the…
Facebook drives wishes
The Offer: Make-A-Wish Foundation International‘s World Wish Day campaign celebrates the spirit of wish-granting for children with life-threatening…
Coca-Cola rejoices 125 years
The Offer: The Coca-Cola Co. celebrated its 125th anniversary on May 8 with a global integrated campaign. In…
Ocado rolls in new shoppers
The Offer: UK online supermarket Ocado recently extended its delivery service to the West of England and South…
Digital over traditional for branded entertainment?
Heineken is set to launch its second round of creative from Wieden & Kennedy, according to The New…
Social widgets tracking browsing behavior? Crazy.
The always-developing, never-ending saga of consumers’ “They’re doing what?!” reaction to online data collection continued this week with…
Google cloud is rolling in
Google followed up the launch of its Music Beta storage platform earlier in the week with the debut…
New York Festivals’ chief creative jury rewriting awards model
Thirty chief creative officers from agencies around the world convened in New York this week to judge this…
Hugo Boss creates ‘dress up’ racecar suit design contest
The Offer: Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with…
Q&A: Nick Moore, chief creative officer of Wunderman
?Nick Moore leads the creative teams at Wunderman in New York, one of the largest direct marketing agencies.…