Diet Dr Pepper and Yahoo team up in online ‘hunt’
The Offer: Diet Dr Pepper and Yahoo created an online scavenger hunt with a grand prize of $10,000…
Purex kicks off integrated campaign for its?Complex Crystals laundry softener
The Offer: Purex, a detergent brand within Henkel’s North American portfolio, promoted the launch of its crystal-based Purex…
National fitness clubs fight member churn, but better marketing integration is needed
24 Hour Fitness 400-plus locations? 17 states? Town Sports 170 locations 4 states There are more than 30,000…
Google allows searchers to ‘+1’ their results
Google has introduced a “+1 button,” a social function that allows users to indicate they like a particular…
Wunderman’s acceptance speech highlights Caples Awards
The John Caples International Awards were held last night here in New York. Great work was displayed and…
‘NY Times’ paywall has deliberate holes
The New York Times has instituted a paywall for its digital content, set to go into effect March…
Chrysler axes New Media Strategies in wake of tweet-bomb
An employee at Meredith-owned New Media Strategies, which was Chrysler’s social media agency of record, posted a tweet…
DDB names new art chief
DDB New York has named Menno Kluin head of art and executive creative director, reporting to chief creative…
Spanair taps demographics to deliver holiday surprise
The Offer: Spanish airline Spanair surprised nearly 200 passengers on one of its flights from Barcelona to the…
JDRF’s smile campaign counters children diabetes
The Offer: The Juvenile Diabetes Research Foundation (JDRF) wanted to increase awareness and donations for its cause during…