MGM Resorts rolls out loyalty program with data-fueled acquisition campaign
The Offer: MGM Resorts International launched a campaign on January 11, promoting its revamped loyalty program. It offers…
Q&A: Stacia Goddard, EVP of strategy at Purple@Epsilon
Stacia Goddard, EVP of strategy at Purple@Epsilon, champions data’s role in customer experience and sees loyalty opportunities in…
Big Brothers Big Sisters spurs donations in fundraising effort
The Offer: Nonprofit Big Brothers Big Sisters of America, in partnership with The Ad Council, launched its “Start…
MasterCard appeals to local fans
The Offer: MasterCard targeted the Mexican-American community with the launch of its Club America Prepaid card. Cardholders earn…
Will Oscar spots be more on target than Super Bowl ads?
In the wake of so many Super Bowl commercials that reportedly “missed the mark” when it came to…
Redbox to begin streaming movies
Kiosk-based DVD rental service Redbox will begin streaming movies online, the LA Times reported. The move stands to…
MDC’s Anomaly acquisition not its last
MDC Partners acquired a majority stake in digital shop Anomaly this week. The investment will fuel the agency’s expansion…
Organic, FutureBrand exec launches consultancy
Stephen Beck, former chief strategy officer at digital agency Organic and one-time co-CEO of FutureBrand, launched management consultancy…
Kenneth Cole tweets about Egypt
Kenneth Cole tweeted today that Egypt is in an uproar about his company’s new spring line of clothing.…
UNA of Sweden requests selfless love on Facebook
The Offer: The United Nations Association of Sweden’s (UNA-Sweden) “Unselfish Status” campaign encourages Facebook users who “Like” the…