Kevin McKeefery
317 posts
UNA of Sweden requests selfless love on Facebook
The Offer: The United Nations Association of Sweden’s (UNA-Sweden) “Unselfish Status” campaign encourages Facebook users who “Like” the…
Carnival’s ‘bucket list’ contest
The Offer: The Carnival Cruise Lines’ “Hey America, Didja Ever” Facebook campaign provides adventure seekers the chance to…
Amnesty ‘Fence’ art educates
The Offer: An Amnesty International campaign used stark “Fence” artwork to encourage the public to sign an online…
Q&A: Ken Fitzgerald, executive creative director at Catalyst
Ken Fitzgerald, executive creative director at Catalyst, talks about how to integrate across channels and the impact of…
Johnny Rockets celebrates 25 years with integrated sweepstakes campaign
The Offer: Johnny Rockets harkened back to its roots to kick off its June 2011 25th anniversary, launching…
Payless ShoeSource promotes DeSantis to CMO
Payless ShoeSource has named Vincent DeSantis SVP and CMO. He will oversee global branding, CRM and digital initiatives,…
Google scoops up recommendation startup Fflick
Google has acquired social media recommendations engine Fflick for a reported $10 million. Founded by four former Digg…
Washington Post Co. gets in marketing agency game
The Washington Post Co. has joined other magazine and newspaper publishers by establishing a marketing agency arm, called…
Reebok names Tribal DDB digital AOR
Reebok has named Tribal DDB New York its first global digital agency of record, effective in December, according…
Stella takes Brits for a ride
The Offer: Stella Artois offered select London pub visitors the chance to participate in a series of scenes produced for…