Q&A: Mat Zucker, chief creative at OgilvyOne NY
Mat Zucker, chief creative officer at OgilvyOne New York, on creating great content-driven campaigns and managing brand reputation…
Rewards found in shaving
The Offer: The Art of Shaving’s first national advertising campaign launched in November. It included print and outdoor…
Sprint tries embedded video
The Offer: Sprint targeted large construction companies with a campaign that highlighted how the telecommunication company’s NextMail service could…
Stella takes Brits for a ride
The Offer: Stella Artois offered select London pub visitors the chance to participate in a series of scenes produced for…
Vodafone offers ‘Manicurves’
The Offer: Vodafone worked with Amsterdam-based They agency this past summer to promote the launch of Holland’s first prepaid…
E-commerce
Successful marketers are adding improved targeting to their e-commerce Web sites, making them more than just transactional. An…
PCH campaign highlights instant prize sweeps
In a departure from its traditional approach, Publisher’s Clearing House has launched a multimillion dollar, integrated campaign for…
Expedia addresses ambivalence with direct campaign
Travel booking site Expedia has launched a campaign to differentiate the brand from other travel search engines.The campaign…
Drugstore.com set to acquire Salu Inc.
Online beauty and pharmacy retailer drugstore.com has agreed to acquire Salu Inc., parent company of SkinStore.com and spalook.com. The…
McGarryBowen picks up Kraft’s Maxwell House account
Kraft has named McGarryBowen its agency of record for the Maxwell House coffee brand’s advertising work, effective December…