Why Verizon doesn’t need AOL’s content
With the dust settling from Verizon’s $4.4 billion purchase of AOL last week, analysts have turned to the…
Facebook makes publishers a better offer
The obvious takeaway from this week’s announcement of Instant Articles is that Facebook will now treat articles from…
Falcon Social prioritizes actionable social data
Falcon Social’s mission is “connecting the dots in the user journey.” That’s how May Laursen put it when…
The state of DAM: digital asset management in 2015
If your marketing assets are in-house, easily found and readily searchable, with version control and any regulatory bells…
Programmatic has a personal side
“It’s not a technology revolution, it’s a mind-set revolution,” said Jeremy Hlavacek, VP for Programmatic at the Weather…
IBM’s marketing cloud adds Facebook appeal
IBM and Facebook today announced a partnership which will allow IBM’s high-end portfolio of marketing cloud clients to…
Subscription is best customer retention model
“Subscription commerce is healthier in comparison with other business models,” Jerry Jao told me, “but it also needs…
Pew report underlines mobile challenge
In its State of the News Media 2015, released last week, the non-profit Pew Research Center underlined the…
Adobe, Microsoft partner on marketing, CRM
Adobe and Microsoft Corporation this week announced a strategic partnership which will include integration of Adobe’s Marketing Cloud…
Sprout Social’s broad market appeal
“We really run the gamut, from small businesses with one user to, on the flipside, large companies with…