ClickZ Live: content marketing isn’t easy
“Most content is failing.” That was a comment which sucked the air out of the room, and it…
Lionbridge integrates with Oracle for translation, content management
Lionbridge Technologies, the world’s largest language services provider, today announced a new content management systems connector to integrate…
Facebook’s news move will degrade content marketing
Facebook seized the headlines this week precisely by making a play for the headlines—offering to host news and…
Periscope is a better live-streaming option for brands
Who doesn’t like to cheer for the underdog? Or in this case, under-mongoose? Meerkat (yes, the creature itself…
2016 ad spend: 25 percent digital
In 2016, the digital share of total ad spend will exceed 25 percent for the first time, said…
European threat to US data-driven marketing
As the European Union actively considers a single market strategy for digital goods, the data-driven marketing practices of…
Facebook expands toolkit for marketers
Facebook has followed up on the launch of its Ads Manager App earlier this year with three new tools…
Keywee raises funds for content marketing
Tel Aviv and New York-based content marketing start-up Keywee announced today that it has raised $9.1 million in…
Instagram Layout is richer for brands
The Facebook-owned image and video platform Instagram announced today that a new app, Layout, will enable users to…
Clamping down on click fraud
Online advertisers still care about clicks, but there’s increasing concern that large quantities of this basic data on…