Inbound for Senior Living
When The Arbor Company, a provider of quality senior living solutions, wanted to pivot to inbound marketing, and…
mParticle’s Formula for CX
“Customer experience is the only true moat there is,” said mParticle co-founder and CEO Michael Katz at the…
The Monday Stack: Epsilon Acquired by Publicis
The French-based, global advertising and PR giant Publicis Worldwide yesterday announced that it was acquiring marketing data services…
Adobe Summit Diary #5: The ABM Lowdown
Believe me, you won’t understand the ABM-related announcements at last week’s Adobe Summit unless you keep your “knowns”…
Adobe Summit Diary #2: The CDP Race
“We need to know our customers, know their preferences, and understand them at a holistic level,” said Anjul…
Adobe Summit Diary #1: The Headlines
The first of a series of reports from Adobe Summit 2019, Las Vegas. The halls of the Sands…
The Thursday Stack: Taking Action in the Moment
Only 4,000 attendees, wandering the endless halls of the Mandalay Bay Hotel? That’s all? I’m betting on Adobe…
Oracle Underlines Data Unity
“A persistent data store.” That’s how Shashi Seth, SVP at Oracle Marketing Cloud, described CX Unity during one…
Demandbase: The Evolution of ABM
The view across the Bay from the Embarcadero was sunny yesterday afternoon, as the ABM Innovation Summit hosted…
Engage for Action: Webinar World
“Your data is only as good as the engagement you drive,” Sharat Sharan, co-founder and CEO of ON24…