Boutique hotels join loyalty network
Red Carnation Hotels (RCH), a group of 13 boutique hotels in the US, Europe and South Africa, has…
Insurance firm taps ProspX CRM
Lanier Upshaw, a commercial insurance broker, has tapped ProspX Inc. to provide a new CRM platform. ProspX is…
Reader’s Digest pulls back print, focuses on digital
Reader’s Digest is reducing its rate base and frequency as it redirects resources to new media and digital…
Targeting whoops?
Electronic Gaming Monthly, a Ziff Davis title, shut down in January 2009. Now, according to Consumerist, subscribers are…
Bhatt is BBDO NY’s first head of interactive production
Andy Bhatt, who has served as head of interactive production in the Omnicom Group and, before that, Wieden…
FOXSports selects Unica for Web tracking, analytics
FOXSports.com has begun using Unica‘s NetInsight OnDemand in place of its original Web analytics tool to track visitor…
Make-A-Wish Foundation reaching out for Hispanic volunteers
The Make-A-Wish Foundation has tapped iNSPIRE agency to create collateral that will woo Spanish-speaking volunteers. The win comes…
Sur La Table looks to database, e-marketing for growth
Kitchenware retailer Sur La Table has chosen Pluris Marketing to build the store’s new marketing database and assist…
MPA Handbook shows successes, pitfalls of mags in 2008
The 2009-2010 Magazine Handbook, released this week by Magazine Publishers of America (MPA), reports that magazine readership and…
Draftfcb NY merges media buying with CRM and digital in new division
Draftfcb New York has merged its media, digital and CRM practices into a single unit, the Real-Time Marketing…