Lauren Bell
1069 posts
Aprimo files for IPO
Aprimo Inc. has filed a registration statement with the Securities and Exchange Commission for an initial public offering…
NYT grows magazine ad pages
The New York Times Company will launch international editions of its T Magazines in December, due, in part,…
The Sun offers branded MasterCard
UK daily newspaper The Sun has partnered with MasterCardá to promote a Sun-branded, pre-paid debit card. The Sun…
Colloquy releases new study on loyalty programs
Loyalty marketing consultancy and publisher Colloquy has issued a new study on loyalty program trends. The study, titled…
WSJ retools ad sales team, strategy
The Wall Street Journal reorganized its ad sales department to integrate print and online sales. Sales will now…
Online Publishers Association launches more informative site
The Online Publishers Association, a nonprofit trade organization, has redesigned and relaunched its Web site at www.online-publishers.org to…
Monster taps BBDO as AOR
BBDO Worldwide has won global creative advertising responsibilities for Monster Worldwide, parent company of career site Monster.com. Atmosphere…
NME brings rock tour stateside
Music magazine NMEáis sponsoring the first-ever US leg of its annual Rock æn’ Roll Riot concert tour this…
TransMedia Group to help launch Florida home magazine
Florida Home Improve, a free magazine launching in October, has tapped TransMedia Group to publicize its debut. The…
Elle and Yahoo team up for fashion week coverage
Hachette Filipacchi Media’s Elle magazine has teamed up with Yahoo to create a mobile site dedicated to Fashion…