IAB: Web ads drop by 5% in Q1 2009
In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same…
Lexus begins national CRM push after pilot
Lexus is offering new CRM software to all of its US dealerships, following a successful 10-month pilot program…
Draftfcb NY merges media buying with CRM and digital in new division
Draftfcb New York has merged its media, digital and CRM practices into a single unit, the Real-Time Marketing…
PostNet signs Epicor for CRM, loyalty growth
PostNet International Franchise Corp., a global postal, copy, design and print service shop, has sign Epicor as its…
This National Geographic is for you
National Geographic is jumping on the user-created/special-order magazine train with a special edition title called National Geographic Your…
Eco-PSAs reach out to tweens nationwide
The US Forest Service debuted its nationwide Discover the Forest campaign on June 13, the second annual National…
Duluth Trading taps Donnelley Marketing
Donnelley Marketing, a division of InfoGroup, has won list processing duties for multichannel retailer Duluth Trading Company. Duluth…
Financial industry group goes deeper into data
The Bank Administration Institute (BAI), a research company serving the financial services industry, has tapped DataMentors for data…
FamilyFun plays up Disney connection, launches custom pub division
FamilyFun magazine is rebranding and launching a line of spin-off products and a custom publishing line in a…
BT providers punch up data capabilities with new platform
AudienceScience is one of the first behavioral targeting companies to start using CoreMetrics’ new AdTarget platform. AdTarget syndicates…