Lauren Bell
1069 posts
New magazine targets frozen and dairy grocery industry
Highlighting the continued strength of the grocery industry, a new business-to-business magazine for buyers and sellers of frozen…
Chase launches new rewards card and program
JP Morgan Chase and Co. has launched a new proprietary rewards program for its Chase Card Services division.…
Amid bankruptcies, auto industry seeks digital reinvention
General Motors‘ filing for bankruptcy on June 1, drove home the fact that the US auto industry had…
Flagstar Bank enhances loyalty program
Flagstar Bank has started running a new points-based loyalty program with help from Kobie Marketing. Flagstar Rewards replaces…
More great stuff from the iPhone
Consumerist broke a story today about a new iPhone app that lets users punch all of their loyalty…
Grocery chains intensify loyalty efforts
K-VA-T, a regional chain of grocery stores in the Southeast, has started implementing Retalix Loyalty software to manage…
Dairy Queen taps mobile tech for loyalty
Dairy Queen has signed on to use a new radio frequency identification (RFID)-based mobile loyalty platform from mobile…
Sharpie, Draftfcb launch integrated campaign
Sharpie is looking for consumer engagement with its new “Uncap what’s inside” campaign, launched June 1. The campaign,…
Bonnier snags five HFMUS titles
Bonnier Corp. completed its acquisition of five Hachette Filipacchi Media US (HFMUS) brands on Monday, June 1. The…
BPA names new chair, adds to board
BPA Worldwide has named Gaye Sussman its chairman for 2009-2010 and elected five new members to its board…