Creative campaigns from Redhook, Western Union, WEL Foundation
Redhook Situation Redhook, a 20-year-old craft beer brand, wanted to strengthen its recognition as a reliable and consistent…
Studies: Banks should focus on trust post-financial crisis
The world’s ongoing economic issues have taken their toll on consumers’ view of banks, and new reports from…
Local marketing shifts to digital
According to The Kelsey Group’s Annual Forecast, local advertising is shrinking. In 2008, the market size of the…
RightNow helping clients get social
RightNow Technologies has joined the growing field of CRM providers offering social network monitoring to clients. Cloud Monitor,…
Really Simple Systems brings CRM services to North America
Really Simple Systems, a hosted CRM vendor based in the UK, has expanded its services to North America…
MeritDirect offers online shopping
MeritDirect has launched a new Web site that allows users to place orders, run counts and view data cards…
Ace Hardware, TargusInfo make loyalty easier
Ace Hardware Corp. has begun using TargusInfo‘s On-Demand Insight tools to better manage its card-based loyalty program. With…
LAetcetera stumbles out of the starting gate
LAetcetera, the second weekend glossy planned as an insert for the Los Angeles Times, has suspended publication after…
Avid joins Salesforce CRM roster
Avid, a producer of digital audio and video technology, is in the process of implementing Salesforce CRM across…
Barclays India adds loyalty program
Barclays Global Retail and Commercial Bank (GRCB) India has launched a new loyalty program for its Retail Liabilities Division…