Lauren Bell
1069 posts
Publishers continue to grow digital output
Digital initiatives continue to gain traction among traditional print publishers — and among readers — according to new…
Edith Roman wins Hearst Business Media Physician’s database
Edith Roman has won list management responsibilities for the Hearst Business Media Physician’s Postal and E-mail Database. The list,…
Good Housekeeping upping trim size, trimming rate base
Amid a flurry of design changes and anniversary celebrations, Hearst Corp.’s Good Housekeeping magazine is trimming its rate…
Metro International divests US dailies
The US operations of Metro International SA, publisher of free dailies, have been sold to former Metro CEO…
In circ: Piecemeal payments for niche coverage could work
The Financial Times ran a story Monday detailing the Wall Street Journal’s new plan to charge users for…
Vibe to launch new tabloid
Vibe Media Group will launch a new print and online brand, The Most, in June. TheMostmag.com debuts June…
Companies engage social media for coffee drinkers
Coffee has always been a “social” product: We ask people out with offers of coffee dates, and we…
LA Times to launch second glossy magazine
The Los Angeles Times is launching a new weekend magazine insert, LAetcetera, on Sunday, May 10. LAetcetera will…
Strong enough for a man, but…
Ford has always seemed like a manly-man brand to me, from the “Built Ford Tough” slogan to the…
Adrea Rubin is DMA’s List Leader of the Year
The Direct Marketing Association has named Adrea Rubin, CEO of Adrea Rubin Marketing Inc., its 2009 List Leader…