Lauren Bell
1069 posts
New Aflac campaign focuses on the facts
Aflac has launched a multichannel campaign in an effort to spur sales of its new products and win over…
NewScale among first users of Jigsaw’s “Data as a Service”
Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw…
In circ: Foreign editions could be a new beginning
Last week, Rodale launched new editions of Women’s Health in China and the Philippines, as well as a…
Portfolio gets axed
Condé Nast Portfolio has ended its short but dramatic run. The May issue, out now, will be the…
Draftfcb appoints ‘data geek’ worldwide chief strategy officer
In a move that underscores the increasing importance of data and analytics to its marketing campaigns, Draftfcb has…
Univision offers new online ad platform
Spanish-language media company Univision has launched a new advertising platform for its digital division, Univision Interactive Media Inc.…
New York trims print schedule
New York magazine will trim two issues — June 22 and August 17 — from its summer publishing…
Do we need another luxury mag? Sure we do.
Prestige, and international luxury magazine, has launched its New York edition. The launch, which DMNews originally reported on…
Alliance Q1 income falls 44%, despite growth in some divisions
Alliance Data Systems Corp., parent company to Epsilon and LoyaltyOne, reported results for its first quarter, ended March…
Colorado paper targets local audiences with free pub
The Gazette, a 96,351-circulation daily out of Colorado Springs, CO, is launching a series of free neighborhood papers…