FT to launch Wealth in the US
On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly,…
Captain Morgan calls in MRM for new mobile campaign
Captain Morgan has launched a new digital effort with agency MRM Worldwide as part of the rum brand’s…
Aspen adds analytics brawn to management team
Aspen Marketing Services has hired analytics expert Nathaniel Lin as president of its Advanced Analytics team. The hire,…
Big Lots to launch first loyalty card program in Q3
Discount retailer Big Lots Inc. will launch its first loyalty card program in the third quarter of this…
Experian QAS, Jenzabar partner for higher ed data quality
Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to…
Blue Cross Blue Shield of Tennessee dials up phone outreach
Blue Cross Blue Shield of Tennessee (BCBST) has chosen Eliza Corp. to provide customer outreach call services as…
Acxiom, Salesforce add to leadership teams
Two big players on my database/CRM beat are adding fresh faces to their management lineup: Acxiom has brought…
Danversbank ups loyalty rewards to encourage debit card use
Danversbank, a Massachusetts-area savings bank with 17 branches, has added to its three-year-old customer loyalty program with new…
Jiffy Lube road-tests its first loyalty program
Jiffy Lube is looking to build customer loyalty with a new rewards program it launched at the beginning…
FT, others float Web subscriptions
Newspapers, buffeted by this year’s downturn in print advertising revenue, are increasingly looking to new online revenue strategies.…