MillerCoors consolidates agencies, awards Lite work to Draftfcb
Draftfcb has won agency of record duties for Miller Lite beer as part of a massive agency restructuring for…
Ritz-Carlton launches wedding publication
Luxury hotel company Ritz-Carlton has tapped longtime custom publishing partner McMurry to produce a bi-annual weddings magazine. Weddings…
Macy’s refuses to hand over customer data
With a trial set to start next month, Macy’s remains locked in battle with the Los Angeles District Attorney’s office…
Forbes targets women with new mag, Web site
Forbes has revamped its ForbesLife Executive Woman brand, renaming the magazine ForbesWoman and beefing up its digital components. ForbesWoman…
Large AAA branch increases CRM efforts
AAA Western and Central New York has implemented a new CRM system from CDC Software to better manage communications…
CPC says custom publishing more powerful than ever
A new study from Roper Public Affairs and the Custom Publishing Council (CPC) reports that custom magazines and…
PacSun sticks with Alliance
Pacific Sunwear of California Inc. (PacSun) has extended its nine-year private label credit card contract with Alliance Data…
Hyatt looks to freebies for loyalty, acquisition
In a customer acquisition and CRM initiative called “The Big Welcome,” Hyatt has launched two customer contests and…
In circ: Newspapers need integrated campaigns
Both the Boston Globe and the Minneapolis Star Tribune are launching self-promotion campaigns this week — a pushback…
Regis Salons releases custom magazine
Regis Salons has tapped Story Worldwide to custom publish a new quarterly magazine, The Hair Book. Starting Monday,…