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Emerging ‘social CRM’ trend is led by desire to get more personal with wired consumers
“Social CRM” is one of the latest buzz terms in the CRM community, and lately, some major players…
Pointlogic taps MRI for deeper consumer data
Pointlogic has integrated Mediamark Research and Intelligence (MRI) consumer profiles with its own Compose offering in an effort to…
Hispanic business owners targeted with new DM campaign
The Latino Coalition (TLC), a non-profit focused on helping small business owners of Latino descent, has tapped Image…
Custom publishing’s evolution
If you went out and spent $70,000 on a single good, wouldn’t you want some special attention and…
Delta’s Sky redesigns, extends reach
Sky magazine, the in-flight title from Delta, has tapped a new publisher, redesigned and started limited newsstand distribution.…
New magazine aimed at college students to launch in CA
University Link Magazine (ULM), a new monthly catering to college students, is slated to launch in Southern California…
Pharma CRM provider rebrands, expands to Europe
Pharma CRM provider Verticals onDemand has rebranded itself Veeva Systems as part of a growth strategy that includes…
Sun-Times publisher files bankruptcy but stays the course
The Sun-Times Media Group, publisher of the Chicago Sun-Times and 58 other papers, has filed for Chapter 11…
Draftfcb inks new client: Sharpie
Draftfcb has been named US agency of record for Newell Rubbermaid’s Sharpie, Expo and Prismacolor brands. The agency…
Newsmax turns to DRTV, radio, freebies for subs
Newsmax Media has launched direct response TV and radio ads in an effort to win over new subscribers…