Lauren Bell
1069 posts
Marketers look closer at black consumers and find segmentation opportunities within
President Obama is making his mark with large spending bills and a unique approach to leadership, but he’s…
ESPN goes niche with saltwater fishing magazine
ESPN Outdoors is introducing a new annual magazine this month designed to increase the media impact of its…
Bank of America: “Please keep using our card”
Bank of America has launched a tidy little retention effort for its online banking customers: the “Add it…
Microsoft CRM adds data allies
Microsoft Dynamics CRM has partnered with ZoomInfo and Hoover’s databases and offered up some client incentives last week…
Texas bank engages with voice-of-the-customer
Texas-based Frost Bank has tapped Allegiance Inc. to add voice-of-the-customer capabilities to its CRM approach. Frost, the banking,…
Travel and Leisure Golf closes after ad sales shank in hard economy
American Express Publishing’s Travel and Leisure Golf has ceased operations. The March/April 2009 issue, on newsstands now, will…
In circ: 944 Media’s Marc Lotenberg
Six Degrees, a lifestyle magazine distributed in Atlanta, Detroit, Miami and Las Vegas, got a new lease on…
MRI looks to improve weekly readership surveys
Mediamark Research and Intelligence (MRI) has doubled the sample size for its weekly Issue Specific Readership Study and…
Better CRM begins with education
Euro RSCG Discover’s Raj thinks DM could benefit from more experience in CRM Q: You’ve been in this…
Zumbox delivers local Illinois papers to ‘digital mailboxes’
Chicago-based publisher 22nd Century Media has partnered with start-up Zumbox to deliver digital editions of its local weekly…