Web at heart of Vibe, Portfolio resuscitation
Two magazines that shuttered earlier this year are making comebacks with a digital focus: Vibe, under new ownership,…
Online game stores turn to Webtrends for customer analytics
GameStreamer, a b-to-b network that offers digital distribution and streaming of online games, has tapped Webtrends to provide…
Covario offers new automation, agency services for SEO
Covario, an analytics technology software firm, has launched new agency services based on technology, data and automation. The…
Signs of a rebound for print?
For the past year or so, I’ve often felt as though my “media and circulation” beat was truly…
OfficeMax turns to ParAccel for deeper analytics
OfficeMax plans to improve its use of data and analytics and has begun implementation of ParAccel Inc.’s Analytic Database.…
MPA looks to supermarkets for newsstand boost
Magazine Publishers of America (MPA) will expanded a newsstand promotion that was tested last year for a full-on,…
FT may offer new pay model for online content
Newspapers, buffeted by this year’s downturn in print advertising revenue, are increasingly looking to new online revenue strategies.…
Borrell Associates: Newspapers on road to recovery
A memo released today by research firm Borrell Associates Inc. indicates that newspapers may soon pull out of…
Kmart, Draftfcb focus on tweens for back-to-school
Kmart has kicked off a tweens-targeted back-to-school campaign with longtime agency of record Draftfcb. The campaign, called “Schoolebrity,”…
Conference Call: The Benefits Companies and Sage Software discuss CRM
DMNews chats with The Benefit Companies, an employee benefits manager; and its CRM provider, Sage Software, about CRM.…